Why Use a VDR for Marketing?

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VDR for Marketing

There are many times that your business could be called upon to review sensitive data from outside parties. These scenarios include fundraising rounds and business acquisitions and fusions, regulatory filings and other crucial procedures where sensitive information needs to be shared. In certain instances you can use standard file-sharing tools like Google Drive or email. But, it is crucial to utilize a VDR to ensure that your data is safe and your team members can work effectively.

VDRs offer a secure repository that allows authorized users to interact with documents and data files through a browser or mobile application. These platforms come with advanced features in software, including indexing documents, full text search, favorites and infinite scrolling. This allows project teams and third parties to collaborate and write proposals with ease. Additionally, it provides transparency through activity logs which track every user's actions.

While VDRs were originally designed for M&A transactions but they are now used by various industries that need to share sensitive data with external stakeholders. Investment bankers utilize VDRs to communicate contract details and other information with potential buyers and investors in a secure online setting. Private equity and venture capitalists firms typically make use of a VDR to collaborate with auditors, limited partners and portfolio companies in the preparation of complex contracts and regulatory filings. Pharmaceutical and biotech companies depend on a VDR to share intellectual property and clinical trial data with third-party companies.